The Ins and Outs of a Design Sprint
Design sprint "We wanted to make the best for the most for the least" When was the last time you choose the more difficult, more expensive approach to fix a problem? That's the reason for why the adoption of the Design Sprint practice has been skyrocketing worldwide. But before backing up that claim, allow me to set the stage with some foundation for the reader that's unfamiliar with the expression Layout Sprint. What's a Design Sprint? Think of a challenge the company you are in may be facing. If you can't think about a real one, just play along and pretend you have one. Now, what if you could work together with clients, employees, and partners to correct, improve, or perhaps completely transform that situation? Imagine if I told you all of the--from discovery to solution--could be achieved very cheaply in a deadline as brief as a week? Well, that is the energy of a Design Sprint. A Layout Sprint allows a product development team to use Design faking to map customers and stakeholders' requirements and work along with them to produce and test solutions with actual users in just a couple of days. Now I'm sounding a lot like those "as seen on TV" ads, but wait, there is more: everything can be achieved with an extremely low, near zero budget. All of this make Design Sprints a low cost / high additional value "gig" no product developer can afford to be unfamiliar with. How it Works There are many approaches to Design Sprints, however, the overall flow of a Design Sprint follows this structure: Source: Design Sprint School. Kick-off This is where Sprint Experts gather the group, analyze previous known materials, work on user recruitment, and scope the challenge definition. User research Some approaches rely more heavily on human-centered research than others and may differ on what types of consumers the sprinting team is much more interested in having conversations with. This is a vital stage to alert the staff on the best way to create relevant offers that solve real problems and tackle actual needs. Idea Generation This is where the Sprint master and the sprinting team get together with end customers, specialists, and other important stakeholders to generate ideas and refine concepts. Prototyping Prototypes are a lot of fun. This stage is where the sprinting team tests the newly created concepts with end-users and collects precious feedback. Adjust & Iterate Occasionally during a rush the sprinting team may have the opportunity to make alterations to their prototypes and run another prototyping session. Like I said before, there are a number of ways you can learn from when it comes to Design Sprints. In the following article, I will speak about two: The Google Ventures model and the MVS version. design sprint school |
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